Chisholm and Harper | Creating businesses of the future

Last night we hosted a wine, cheese at Twitter night at Chisholm & Harper for our clients. The idea of the session was to create a friendly and safe environment for clients to ask questions and share ideas about using Twitter in their businesses.

We had some fairly sophisticated Tweeters there, like our friends at Essendon Football Club (@Essendon_FC) who have 6,000 followers and use the medium to engage with fans in a variety of ways. However, the majority of our clients (and I think this represents the vast majority of Australian businesses) are still trying to get their heads around the value of Twitter, and those who do understand the value are stymied by senior leadership teams who don't allow them to use it.

Are you in this boat? Or have you successfully brought a sceptical leadership team around to the value of this and other social media tools? If so, we'd love to hear from you.

Check out the presentation given by Samantha Bell, Business and Internet Consultant (@samanthabell) last night: