| Get rid of your flash intro |
| Written by Eloise Wall | Monday, 31 August 2009 09:00 |
 Flash intro’s have got to go. I know people are still buying them... a local restaurant which only opened 12 months ago, has one on their website. This redundant animated screen makes it tedious for me to even access the phone number in a hurry. Those arty, animated pieces of creative navel-gazing just get in the way of what your website needs to achieve. And that is meeting your users’ needs and communicating your business’s key messages. Even the Wikipedia entry on this topic acknowledges that flash intros ‘are considered old hat amongst the web design community’. So if you have one, take a long hard look at yourself and sort it out. If someone tries to sell you one as part of your website development package, I would think carefully about choosing another vendor. They are probably self indulgent and definitely out-of-touch. This is an extract from an article in our publication section. Read more |
