| Hey Laura, re 'being liked by your co |
| Written by alex fenton | Monday, 07 September 2009 06:18 |
| Hey Laura, re 'being liked by your consumers'. That's not enough! Kevin Roberts in his book Lovemarks talks about love being the only way forward. "For great brands to survive they must create loyalty beyond reason." Products become Trademarks become Lovemarks. xx |
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